We were approached to develop the website for Ribcraft Middle East, a new franchise and factory producing the iconic British designed Ribcraft speedboats. Built from the ground up the site includes the development of a vehicle “configurator” – allowing customers to customise their boat before purchase.
A full bleed background video slideshow greets visitors, linking to news, events, etc. pages. Mobile and desktop users are equally catered for thanks to a responsive design, scaling and cropping content optimised to fit on the most popular screen sizes.
A boat options “configurator” allows customers to fully tailor their desired boat, offering the level of customisation high end automotive customers have become used to. Visitors can select from pre-chosen packages and then add and remove options to get the desired configuration. Costs are calculated as options are selected giving the customer complete control.
The main site content and configurator options can all be edited from a simple to use admin interface, including adding boats, options, options packages, news items and so forth.
The site is generated from a WordPress backend, statically generated and hosted on AWS S3, with updates pushed when published. The configurator is implemented as a bespoke plugin and the site’s appearance comes from a custom theme.